What is Customer Success Management?
Customer success management is to supervise your company’s customer success officials and to build up a quintessential customer success strategy to proactively appraise, captivate and retain the customers. It is the process where a healthy, long relationship is maintained with the customers in order to prevent churn and satisfy their needs.
What is Customer Success Manager?
The person who carries out Customer Success Management is a Customer Success Manager. A CSM offers the sales an approach, preserves relations with the abiding customers, he helps in understanding the product utilization in depth.
A CSM helps the customers to reach their use case in day-to-day basis.
Roles of a Customer Success Manager
- Develops and maintains a healthy customer relationship.
- Takes an active part in the onboarding of new customers.
- Analyzes the customer use case.
- Builds trust with the customer.
- Prevents churn by making a fruitful connection with the customer ensuring that both the sides of the business are profited.
What is Project Management?
Project Management is the process in which the team is led to achieve goals and meet the success standard in a specified time. It is to achieve all the Project goals within the given time period. It is the ability to set milestones and cross them before the deadline. It is when the product and the features are given a life form.
What is a Project Manager?
The person who carries out project management is a Project Manager. He implements the provided information into a business tactic. He supervises the entire project and takes the time and the budget spent in consideration while doing so.
He heads the department which not only resolves the threats to the company but also provides solutions for the same.
Roles of a Project Manager
- Keeping the Project Management team in order.
- Motivating the team.
- Learn time management skills.
- Graphing day-to-day progress.
- Cost planning.
Customer Success Management vs Project Management
Customer Success Management | Project Management | |
Objective | Help Customers | Upsells, Cross-sells |
Duration | Long- Throughout the life cycle of the customer. | Short- At the end of the life cycle of the customer. |
Tasks | Customer centric | Project based |
Approach | Proactive | Reactive |
Field of Success | Satisfaction of Customers | Higher renewals |