Contents
Customer Success Email Signatures
What is an email signature?
An email signature is a part of your company. It is not only your name and your position, but also an important component that represents your company as a whole. It is a recognition stamp and receipt of information about your company.
How to create a professional email signature?
The summary of your email signature should be somewhat corresponding to something like this:
- Your name, company’s name, and your position. This information is a deciding factor about whether or not the reader will consider the email worth reading.
- Contact information including mail ids and phone numbers or your company’s customer care number. Links of your company’s official website and blog can be mentioned.
- Your company’s trademark. This helps your customers remember your company as it implants a visual imagery in their mind and helps them recognize your services if they come across in anywhere in the future.
- Add links to your social media. Given the current generation, most of the information is accessed on social media platforms. If provided with the same, it makes a favorable environment for the customer to do a deeper study about your company. This helps build trust as social media accounts hold opinion of many people and customers are most allured after listening to other people’s advices.
- Stick to a design and word font which is easily comprehended by the reader. These additional decors can be a turn off.
Types of email signatures that help in gaining customers.
- Event Promoters: These email signatures will help in gaining more applicants and better after-event follow ups. These are considered to be a part of proactive marketing. These get more views and clicks. If a ground shattering event has been organized, why not involve the right people?
- Information Reporters: These are the most convenient signatures which help the company pass on useful content to the customers which they might be seen interested in. This passive advertisement is much preferred by the customers as they are not forced into a conversation that they most probably want to avoid.
- Registration callers: These are the signatures that help in increasing the attendance rate of your programs or events. They subtly perform a “calling” action on the minds of the readers. This enhances the registration numbers and help in gaining audience.
- Discount Informants: Discounts are always catching people’s eyes. It’s a natural mindset of a person to get attracted to anything which has a great quality and is being sold in a certain period of time at a much lesser price. Signatures including information about such sales and discounts make the customers give your services an undivided attention. Its an easy way to promote your upcoming deals and increasing your sell. New services and their prices can be advertised with the same.
- Video based: Signatures that include videos are more forthcoming as they establish a human-to-human connection. If they are able to visually comprehend your company and you, the customers tend to attract towards your services and products more.